Founded in 2004, Pinstorm is one of the oldest and most experienced independent digital-first marketing firms in South Asia. It is also among faster-growing digital marketing and advertising agencies in the region. Pinstorm innovated a completely fresh and bold approach to brand building in the digital era. The firm’s focus is to work with marketers on a different philosophy, to start with trying to improve the marketer’s digital product offering so that it can have positive digital word of mouth. And then moving to help grow it using a suite of other tactics. Pinstorm’s unique process is summed up in the mnemonic ASPIRE, which starts with Absorbing all public sentiments about the brand and its competition, then Solving issues that the marketer’s customers have highlighted on digital, then Planning based on a read of customer sentiments as well as market movements, followed by Ideation to create news-making content and advertising on the desired strategy, which would then be amplified by Radiating the message using paid media to its targeted prospects – and to do it all Endlessly, as marketing is increasingly a round-the-clock activity in a digital-first world.

This mix of digital research, sentiment analysis, reputation management, strategy, creativity, media management and a global outlook is what brands increasingly need every aspect of – and one that Pinstorm pioneered in the early 2000s. This leads to the core advantage where Pinstorm believes its clients can win over their competition by out-smarting them and not necessarily outspending them. Pinstorm’s approach in practice integrates SMO strategy, research, user experience, web design, mobile-friendliness, advertising, search optimization, analytics, viral videos, Facebook campaigns, Twitter updates, real-time listening and responses as a seamless set of tactics in a result-focused custom-built manner. Pinstorm helps grow brands through consulting, advertising, digital marketing, product design, custom software development, training, continuous mentoring and whatever the clients need to win comprehensively in their markets. In addition to the approach, Pinstorm’s uniqueness stems from its product licensing solutions, which form a significant part of its revenues. In a market where some offer products only and others offer services only, Pinstorm has a approach that offers both.

We’ve heard it all before. Integrated marketing. 360-degree approach. Permission marketing. Digital marketing. Cause marketing. Engagement marketing. Connected marketing. Content as marketing. One-to-one marketing. Glocal marketing.