Strategy
Whether it’s media, social, search, or digital transformation, we help chart your path to success. Informed by a deep understanding of audiences, our holistic strategies around media, communication, and experience empower you to succeed.
Media
Powered by data-led consumer segmentation, our unmatched media capabilities span across every business category and digital channel. From strategy and planning to best-in-class activations, we help you deliver impactful solutions to high-value audiences – at scale.
Social
Through a deep understanding of social media, we elevate reach, engagement, and conversion across platforms. We specialize in dynamic creatives, social-first content, A-list influencer collaborations, insightful social listening, ORM, and more.
Commerce
We focus on seamlessly moving customers along the path to purchase using a holistic approach. With innovative brand building and operational excellence at the core, we help you eliminate friction points, navigate marketplaces, and ensure retail-readiness in the D2C era.
Creative
Creativity fuels all our endeavours. No matter the medium – personalized campaign creatives, quirky chatbots, purpose-driven films or immersive experiences – we ensure the right message always reaches your audience.
Data & Technology
We enable business transformation through digital. We help you build the best omnichannel experiences and drive growth using industry-leading data, DXP, AdTech, Martech, and CRM solutions.
About Interactive Avenues
We are India’s largest digital agency, with 800+ experts focused on driving outstanding results for brands. Our comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.
Who We Are
We are the full-service digital arm of IPG Mediabrands India