Vipin Kumar

"The mind once stretched by a new idea never returns to its original dimensions"- Ralph Waldo Emerson
This quote is closest to my working style because I am what I am today because of my journey so far.
I am a Bachelor of Mass Media graduate (Specialization in Advertising) from Wilson College, Mumbai and I have a deck full of experience from the fields of Social Media Management, B2B Marketing, Retail Sales, Brand Development, Ad Campaign creation, and Content Development.
My journey in these fields gave me a deep understanding of 'Why one buys'. These insights, sharpened my skills to create brand personalities which resonate with their customers in both digital and ad space.
As an Associate Creative Director-Social and Communication Strategy, I manage the social media space for 25 plus A1 category brands like BMW Mini, Startup India, Indian Air Force- Disha, Maruti Suzuki ( all of their social verticals), Care Health Insurance, IFFCO BAZAR, IFFCO YUVA, Fenesta doors and windows, TVS, Tata Motors Finance, etc.
I lead a team of 65 plus people, inclusive of Social media experts, designers, video editors, copywriters and strategists to create campaigns which communicated the Brand's vision in the most creative ways to their digital customers while following the brand guidelines 'to the T'. My focus has always been on Strategy first and flawless execution of campaigns while ensuring all the work is mapped and happens in advance. Along with strategy and team management, overseeing all operations and managing 200-plus stakeholders is what I am good at.
We recently won the award- Best use of Social Media for Influencer Marketing ( Automobile) for TVS XL 100 at Social Samosa Sammies 2022.
Thank you for your interest in my profile!