Cut from the same cloth as a strategic thinker, I'm wired to seek out the extraordinary. I specialize in engineering viral content, delivering hybrid experiences, and analyzing cross-cultural consumption - nourished by actionable insights, data and MarTech. Having pioneered Indian Banking's first-ever system-agnostic lead management platform in 2012 and spearheaded the launch of the industry's maiden vehicle e-bidding and sales platform in 2021, I use tools to elevate brand experiences into accessible narratives for customers. The rebranding at ING-Kotak and CSB Bank stand testimony to my deftness in frugal but efficient brand and communication innovation.
My off-duty persona embraces numerous passion-infused roles. I'm lost in the depths of a novel, blazing new trails on not-so-frequently-trodden paths, experimenting with life's palette, nurturing my green space, or simply being there as a steadfast friend - life outside work is a continuously shifting kaleidoscope of experiences. Come, join me, in this adventure.
Bio | |
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Current Office Address: |
RMZ infinity. Bangalore |
Size of the company: |
4,00,000+ |
Size of your team (If any): |
5 |
Designation/Position currently holding: |
Asst. Director - Brand, marketing and communications |
For how many years you have been working here?: |
2 |
Total Experience (In Numbers): |
15 |
Mention Companies/Brands/Agencies you have worked in the past: |
Reliance Retail, ING Bank, CSB Bank, Kotak Mahindra Bank, IndusInd Bank. (Retail/Banking) |
Name the type of clients/brands/accounts you are handling currently: |
EY |
Name the type of clients/brands/accounts you have handled previously: |
Reliance Retail, ING Bank, CSB Bank, Kotak Mahindra Bank, IndusInd Bank. |
Name the Brand/Company/Agency that aspires you the most?: |
Reliance, ING, EY |
Name the campaigns you are currently working on: |
NA |
Name the campaigns you have worked on previously: |
fresh to mart, paisa sirf paisa nahi hai, |
Any success story you want to share with us: |
Created India's first BFSI lead management system iTrack (2014) |