Diksha Seth

Creative:


Moove

As a seasoned Brand & Digital Marketing Specialist with over a decade of experience, I excel in crafting integrated, digital-first marketing strategies across B2B and B2C domains. My expertise spans Performance Marketing, Brand Building, Developing GTM Strategies, MarCom, Digital Marketing, Social Media Management, PR, Event Curation, and Developing Alliances. At Moove, I've led initiatives that boosted sales by 30% and app downloads by 70%.

Profile

I’ve been recognized as one of the Upgrad's 40 Under 40 High Performing Leaders and received the She Award by Agency Reporter in 2024 for my contribution in the field of marketing. Additionally, I was instrumental in conceptualizing an award-winning campaign for Hero Lectro that excelled in its category, driving significant business growth.
With experience working across established brands and startups, I have developed a holistic understanding of scaling brands and driving business growth in diverse environments. A strategic thinker with a track record of managing budgets up to INR 25 Cr, I bring critical thinking, problem-solving, and leadership skills to every project.
I have also mentored students through the Kraftshala Brand Building course and am passionate about connecting with young minds entering the field of marketing.

Bio

Current Office Address:

 Sec - 26 GGN

Size of the company:

 100-500 employees

Size of your team (If any):

 2

Designation/Position currently holding:

 Regional Marketing Manager

For how many years you have been working here?:

 1.5

Total Experience (In Numbers):

 11

Mention Companies/Brands/Agencies you have worked in the past:

 Honda Cars, Hero Cycles & Hero Lectro, GroupM , afaqs!, DB digital

Name the type of clients/brands/accounts you are handling currently:

 Auto

Name the type of clients/brands/accounts you have handled previously:

 Tech, Gadgets, A&M

Name the Brand/Company/Agency that aspires you the most?:

 Google

Name the campaigns you are currently working on:

 Can't disclose but working on some really interesting concepts which will be released soon.

Name the campaigns you have worked on previously:

 Honda City 2020 Launch - #RushOfSupremacy, WR-V Launch and Jazz Launch - #ForTheVeryVeryDemanding, Hero Lectro #WantitFlauntIt

Any success story you want to share with us:

 "My journey has been marked by significant achievements. At Moove, a global mobility fintech, I spearheaded multi-channel marketing initiatives, resulting in a 30% increase in sales and a 70% rise in app downloads. My innovative approach, including the India-first initiative #RoadToOwn(gamified way of incentivising the drivers to increase stickiness), showcased my ability to drive regional best practices on a global scale. During my tenure at Hero Lectro, I was instrumental in launching a D2C-enabled website that delivered a 15% higher average order value and a 25% increase in website traffic. I orchestrated digital performance campaigns that boosted inquiries by 50%. My strategic mindset was evident at Honda Cars India, where I led brand communication strategies and digital brand awareness campaigns. My efforts resulted in reaching 4.3 million incremental users and achieving industry recognition from Google India. My journey is a testament to my critical thinking, problem-solving skills, adaptability, and leadership. I continue to inspire and lead in the ever-evolving landscape of digital marketing, driving both brand growth and revenue. I also recently received Upgrad's 40Under40 High Performing Leader Award and the She Award by Agency Reporter for my contribution in the field of marketing. "